it's a real customer first environment. we want to sit back and say, wow, our customers who love us and love this service didn't appear to love you as much anymore and is it possible that you could have done this in a way that would have -- >> ted, that sounds really good but you know what i mean. it was such a huge what many people thought were a mistake. were you worried about the company? >> the most fundamental change that happened was the stock price. i mean the subscriber base was. that deeply touched by it. and we have as a company we've k come a long way. i joined the company kind of right after the internet bubble had burst and we had gone from nothing to something back to nothing back to something a few times. so we've been down there before and there's really -- that's what makes these moments seem so great. >> well, i started watching "house of cards" because charlie came in and was raving about it. i got netflix because of it actually. i'm fascinate thad you can put it on and sit and watch one thing all day lon